Marcomms for SME events supplier
Services
Branding and corporate identityGraphic design and creative direction
PR and awards entry
Print and digital comms collateral
Social media management
Website UX, design, build and SEO
Client
Amazing Tent Co
The brief
Amazing Tent Co is the outdoor temporary event structure specialist, with Europe’s largest stock of SaddleSpan tents for corporate events, festivals, exhibitions, private parties and other events. Kava provides marketing support with regular online content, social media and Google Ads, as well as support with media relations and advertising.
The strategy
The content for this client is varied, engaging and fun, as they provide SaddleSpans for a range of fantastic events, such as Creamfields, Countryfile Live and Latitude Festival. We use this along with photos to create engaging blogs and social media content for Facebook, Twitter and LinkedIn. Keeping the website updated and having Google Ads in place is important for search engine ranking in a competitive sector. We also manage advertising bookings in key event publications, designing the adverts and any other collateral needed.
Amazing Tent Co website optimised for mobile experience
Amazing Tent Co press advertising campaign
Amazing Tent Co social media management
The results
Amazing Tent Co consistently achieves the top position for key online searches in the event structure sector, and this retains their leading position in the industry. They have high engagement on social media, particularly on Facebook, which solidifies their existing client relationships as well as attracting new clients.
Every Christmas we assist with the design, creation and delivery of corporate Christmas gifts to clients, such as branded tins of brownies, which has been very successful. As a smaller business with limited internal resources, the Amazing Tents team finds having the Kava team around to bounce ideas off, and to help with their overall marketing and advertising strategy really useful. We’re always on the end of the phone or available by email to discuss advertising and marketing and assist in any way we can.
In the summer months the team is very busy out at events, but they can rely on us to keep their online presence fresh, and to collect and collate photos from their event season, so that they can be used as collateral all year round.
Highlights
Consistently #1 in organic search for key terms
Consistently #1 in paid search for key termsAwesome
Trifold brochure content and design
Press advert design
Eshot content, design and build