Marcomms for independent technical experts
Services
Branding and corporate identityCommunications and branding strategy
Graphic design and creative direction
PR and awards entry
Print and digital comms collateral
Social media management
Video and animation
Website UX, design, build and SEO
Client
Real Wireless
The brief
The team at Real Wireless really are the world’s leading independent wireless experts. Our job is reveal the ways in which the depth of their experience and technical knowledge has shaped the policies of governments, improved the profitability of global brands and the operation of some of the world’s most famous stadia.
The strategy
Clients hire Real Wireless because they need advice that is independent, technically expert and commercially aware. Our strategy is to help the business showcase and broadcast great content that establishes these qualities to its target audiences. We do this through a diversity of platforms and channels, helping our client to communicate in plain English the complex ideas and technologies that underpin its work. We also focus on the quality and sustainability of the contacts we target – growing the database is important, but not at the expense of quality and retention.
Case study compilation and design
Real Wireless monthly e-newsletter
Real Wireless sector infographic
The results
In most cases, expert advisors operate under the radar – the work is often extremely sensitive, commercially and technically. We’ve worked with Real Wireless for six years and take pride in the extent to which our role as brand guardian has helped communicate and maintain its position of trust in the sectors in which it operates, while maintaining its visibility to the people that matter to the business. We do this through careful targeting – ensuring the right content gets into the right hands at the right time. And the outcome is that engagement with Real Wireless content is, on average, three to four times the industry norm.
Highlights
Delivering compelling content, maintaining an active and engaged audience.
Consistently achieving 25% open rate for eshots
LinkedIn audience growth of 45% in 12 months, with more than 20,000 post viewsWe've worked with Kava for more almost 10 years and the team continues to come up with fresh ideas to engage with customers and to help us deliver a consistent message to industry. They understand our business and have evolved the Real Wireless brand to showcase our expertise as the world's leading independent wireless experts. They're part of the team.CEO
Real Wireless case study compilation and design
Real Wireless case study compilation and design
Real Wireless case study compilation and design
Real Wireless white paper compilation and design
Real Wireless white paper compilation and design
Real Wireless campaign landing pages