A learning and networking event for the wireless connectivity industry

Services

Branding and corporate identity
Communications and branding strategy
Events and sponsorship
Graphic design and creative direction
PR and awards entry
Print and digital comms collateral
Social media management
Video and animation
Website UX, design, build and SEO

Client

Small Cell Forum

The brief

This was a tough one. When an event organiser withdrew from the telecoms sector, our challenge was to take over, rebrand, reposition and execute a global conference in just eight weeks.

The strategy

In order to achieve seamless continuity of an established global conference, we took charge of the event management via leading industry association and long-standing client Small Cell Forum, creating a new sub-brand leveraging SCF’s reputation and connections. This allowed the event to have an enduring identity and voice of its own. We then launched a multi-platform digital campaign to showcase a topical, engaging agenda that attracted high calibre speakers, sponsors and delegates from across the globe. The aim was two-fold: to highlight the innovation and quality of the content, while communicating stability and integrity to the global brands that had invested in the conference.

Event programme
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Event round-up video

The results

In just eight weeks we created a new brand, delivered a seamless cross-channel marketing campaign, secured sponsors and media partners and designed conference, exhibition and stage areas. Never before in the history of the event, had so many delegates been attracted to the conference which remained packed to the end. Exhibitors reported that the event provided them with unprecedented networking and business opportunities due to the calibre and nature of delegates attending. It was talked about as the most successful Small Cells World Summit in its history for delegates, exhibitors and sponsors alike.

Highlights

Branding, programme and conference managed within eight weeks
Bringing together the wireless connectivity community for debate and networking
Best attendance and most successful exhibition in event history
The event looked amazing! It was outstandingly well branded and the way the day transitioned from conference to a glitzy awards dinner was phenomenal. Other event companies should take note of how the event was put together and run. The aftercare delegates, sponsors and speakers received was second to none.
Small Cell Forum
Event programme
Event website
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