Establishing an innovation start-up brand


Branding and corporate identity
Communications and branding strategy
Graphic design and creative direction
PR and awards entry
Print and digital comms collateral
Video and animation
Website UX, design, build and SEO


Aqua 21

The brief

Aqua21 approached us to create a new brand for its disruptive technology which treats water and measures its biocidal properties. It not only required a logo design and branding assets, but messaging for various market sectors and the positioning and collateral for further funding for R&D and ultimately production, be it grant applications or venture capital investment.

The strategy

Aqua21’s potential is enormous and ground-breaking for many industries including water supply and treatment, healthcare, agriculture and disaster recovery. The innovation is in how ozone is used far more effectively than in previous methodologies, alongside sensoring technology which can identify minute traces of contaminates. Our logo design had to reflect the idea of precision in the offer, with the overall identity conveying proven development, gravitas, forward-thinking tech and trust. The visual brand makes use of classic symbolism, modern font lines and a simple colour palette to convey a feel of purity and efficiency. We built a website which clearly explains how it all works and the benefits of the technology for potential sectors and developed videos to demonstrate this exciting innovation and work with Imperial College London. We needed a multi-pronged approach to messaging as this technology is relevant to consumers and industry; on a small scale and on a large scale; for all kinds of territories and applications – so funding round comms had to be consistent yet relevant to different stakeholders. 

Aqua21 brand identity
Aqua21 explanatory video introducing the technology
Building branded graphics
Website build to clearly explain the proposition

The results

The branding for this new idea established Aqua21 as a serious contender, arming the scientific development team with a sound proposition backed up with smart collateral to several grant-making bodies, including Innovate UK; early-stage investment and crowd-funding groups and large corporates keen to be involved. Joint ventures have been set up to help develop the applications across agricultural hydroponics, abattoirs, water supply to remote areas and sanitisation companies.


Successful funding applications

The branding gave Aqua21 an immense uplift and gained us a lot more attention – it really helped provide traction and opened doors to partner with large corporates.
CEO and Founder