Membership and marketing services for industry forum

The brief

Introduce a new technology by setting up and managing an international trade organisation to promote and drive a fast-paced technology roadmap and unite an ecosystem of stakeholders and vendors; grow its profile and promote the technology with plenaries, conferences, awards, digital marketing, PR, trade show presence and networking opportunities.

The strategy

How to promote a new technology? Well, you can set up a global trade organisation and develop a deep understanding of the mobile infrastructure industry, building relationships and implementing business and marketing strategies. Generate added value for member companies through technical and regulatory workstreams, collaborative outputs and influencing analysts and media.

Provide services covering five key areas:

Marketing:   
Strategic marketing of new technologies to governments, regulators, the communications industry, and enterprise. This is all about precision targeting.

Publishing:   
Create a substantial publishing programme that explains the technology, establishes best practice guidelines and socialises innovation, then get it into the hands of influencers via a broad range of platforms.

Secretariat:   
Maintaining policies and ensuring they are adhered to. Supporting leadership team activities and partnership programmes, working group endeavours, regular calls and plenaries.

Membership management:
Optimising retention and identifying prospects. Managing on-boarding, maintaining engaging relationships and encouraging active participation. Executing overall business and marketing policies. Arranging ongoing and regular communications through numerous channels. Managing a members’ extranet area for confidential information sharing and updates.

Administrative and financial:
Budget management, reporting and book-keeping, ensuring organisational compliance and best practice across finance, legals and DPA/GDPR. Voting and Articles of Association and confidentiality management.