Veea needed to stand out at MWC in Barcelona so its booth and items of collateral needed to be eye-catching as well as convey how its unique Edge platform works.
Mobile World Congress: at this massive show you really need to stand out and Veea as a new player needed its booth and collateral to pop. Their jewel colour palette was utilised to great effect across the stand, brochure, eshot and video. We planned the creative to work across each item with minimal customisation to provide an easy narrative to Veea’s innovative tech which unites numerous cloud applications on its Edge platform securely, cost-effectively and with vast benefits for end users.
The stand was pretty compact once the storage, furniture and gadgets were allowed for but the use of white with the Veea colour palette and lighting meant it wasn’t claustrophobic. Poring over the available carpet colour swatches gave us the gratifying option of teal, one of the accent colours, which allowed the Veea brand red to really stand out. The time spent getting the retail/transport/smart city panorama right for the stand meant we had a fantastic asset to work across the brochure, eshot and video – where we brought to life the outline figures and iconography to great effect, along with concise messaging and earworm soundtrack for the UK trade stand!
Truly cohesive, eye-catching creative which illuminates a highly technical product offer.
"Blown away that you've got that out of original material - really good"VP Marketing